Incredible Marketing Database References. Having a database equips you with enough customer data to create successful strategies to reach a diverse customer. Web database marketing, sometimes referred to as customer relationship management, is a form of direct marketing that allows marketers to use the data collected in customer databases to create more personalized communications with customers.
Data of both customers and potential customers are collected and are maintained in a company's database. Ideally, the database would contain every single person for whom your product or service would be appropriate. The method of communication can be any addressable medium, as in direct marketing.
